NU + Establish + Style + Tempo = NU’EST ‘Creating a new genre of music’
From Pledis the company famous for releasing female artists like After School, Son Dambi and others, a new boy band with much popularity and competitive NU’EST was revealed.
Familiar with the foreign, born in 1993, Aron, filling up the holes on the floor, steady leader JR, 1995 same age friend Baekho, Ren, and Minhyun, these five members of NU’EST displayed a strong choreography with their unique song, leaving other rookie artists a terrific first impression.
“People first know us as After School Boys, but we can’t always use that name. So we must do our best and practice, every practice session we have this thinking of we must not let everyone down.” (Baekho)
The people around us had a tremendous reaction, thus unable to know how well themselves fared among the audience, NU’EST asked: “How was everyone’s reaction towards us recently?” However within their three month promotion period, they met up with Shinhwa, SHINEE, 2AM, BIGBANG and other senior groups, and even BTOB, EXO and other highly anticipated rookie groups debuting, they have to spare no effort in letting the audience remember their faces.
“We created the title track “Face” with a Dubstep genre, which is famous in Europe, and also went after a different side. Specially is that Aron and I joined in in writing the lyrics, to show off NU’EST’s strength.” (JR)
“Hopefully those who have a bad view on idol groups debuting will not view us in the same light. We will do our best in using our songs and strengths to the fullest, to let everyone disregard the bad views on NU’EST.” (Baekho)
Being NU’EST’s new confident weapon, their title track “Face” got reviews like “No regrets, I love it”. Supposedly a song that represents the love between a couple, but the company wanted something special and hence transforming it into a problem that happened in the classroom, using “on behalf on 10th generations’ NU’EST” concept.
“We are part of the 10th generation, bullying in school is a problem that is sensitive to all, we hope that these problems would disappear soon.” (JR)
Rookie group NU’EST keeps on showing off their endless efforts. “Before debut, we stayed up all night just to practice, hoping that we will be able to let our talents shine.”
There may be slip ups, and things to learn from, but to improve themselves to show a better side, after recording the members will head straight towards the viewing screen to look and monitor their own stage.
To show off a perfect side, a much more charismatic NU’EST was part of different music broadcasting programs and reality program, to show off the real side of their efforts. During activities, their official fan cafe reached up to 5000 members, showing off their potential.
It’s still too early to decide whether they were a success or a failure, will they be able to show the purpose of their differentiated and new side, anticipating NU’EST paving out their own history as a new rookie.
“Hoping that within the rookie groups there won’t be enemies forming, but only competing as rivals on stage, and as friends off stage. With their endless efforts in becoming Korea’s representative, ‘Global NU’EST’.”
